Jingles and soundtracks
Besides being an Art Director and Graphic Designer, I am also an experienced Music Producer and Singer-Songwriter. Having this skill allowed me to add an extra dimension to my work. I created soundtracks and lyrics as well as session work as a multi-instrumentalist and vocalist for clients, campaigns, plays, short films, games, and apps.
Here are a few examples:
"DANCING WITH BLISS"
musical / play soundtrack (2023)
Link to the play description
Link to the play description
The play was first performed at the Grand Ritz Theater in San Diego, CA on August 12, 2023. The story is a psychological thriller that follows the life of a young, female dancer named Bliss, who experiences a trauma so severe, she loses her grip on reality. In the end, she discovers the root cause of her suffering and is forced to muster up enough strength to overcome its influence on her. The main themes addressed are temperance, the ability to remain calm and collected during stressful situations, and courage, the ability to act in the face of fear.
Writer / producer: Tavonte Brown
Director: Gianna Pare
Music composer and performer: Elie J. Haddad (piano, keyboards, guitar, bass, drums, arrangement, production)
Violinist: Laura Ciorei
"The Jagged Edge of Sanity"
The Grand Finale
The Grand Finale
"Never lost, always found"
1 & 2 variants
"Main Theme"
Intro & interjections
YEPP App launch campaign (Awareness)
Yepp is an app where friends can place bets on whatever they want.
They can then set their wagers, which are closer to dares than actual bets,
and keep track of their progress / results in the app.
They can then set their wagers, which are closer to dares than actual bets,
and keep track of their progress / results in the app.
To create awareness for its launch, we wanted to create something
catchy, funny, and that doesn’t take itself too seriously.
catchy, funny, and that doesn’t take itself too seriously.
Using a tongue-in-cheek approach, I wrote lyrics and recorded the vocals for a Michael Jackson's Beat It spinoff, aptly called Yepp it.
Check out the YEPP project for lyrics, 5" and 15" cuts, and more info about the campaign
https://www.behance.net/gallery/145018893/Yepp-Launch-Awareness-Campaign
https://www.behance.net/gallery/145018893/Yepp-Launch-Awareness-Campaign
FRAGEDO CHICKEN TVC SOUNDTRACK
You cannot work in advertising as long as I did without having to write and sing about fried chicken at some point in your career. My moment of glory came when I was approached by Fragedo (a Romanian chicken brand) to create a jingle for their oven-baked golden chicken line. Here are the full and 30-second variants. YUM!
Various audio snippets, loops, and soundtracks:
TVC soundtracks and jingles
Some music work I created for TVCs, websites, films and short movies, or just for fun. You can also find a few full songs in this section.
"DaRK Lounge"
Just a snippet of a tune that was in my head on that day.
soundtracks for Stoccargo video presentations
"Carry on, my wayward package"
I was commissioned by a Belgian logistics and import-export company to create a presentation animation and its soundtrack for them to use during their corporate events, and as a video presentation of the business.
"Mollusk Ramble" is the soundtrack for a short flash animation for a shipping and transport co. Their logo is a snail (go figure) thus explaining the title.
Prime Builders website video intro
"Long Road Home"
Soundtrack for the flash intro of a big constructions and holding company's website. the animation style was very Southpark-esque
Mega Image (Delhaize - Romania) Youtube channel cooking show music
"Intro"
Music for the intro of a cooking show on a Romanian TV station.
"Outro"
Music for the outro of a cooking show on a Romanian TV station. But I think you've already figured this out for yourselves.
Soundtrack for a Pilsner Urquell TVC (Romania)
"Get your Filthy Hands off my Beer"
Soundtrack for an iPad promo movie for a beer brand.
Music for a series of TVCs for MOBXPERT, a leading furniture manufacturer in Romania
"The MobXpert Ballad of Outdoorsiness"
TVC soundtrack for one of the biggest furniture makers in Romania. This one was to promote their outdoorsy summer line. This is the full audio clip. The one used on the TVC was without the distorted guitar parts, drums, and orchestra. Fools..
"MobXpert Rhumba"
TVC soundtrack option for one of the biggest furniture makers in Romania. This one was to promote their outdoorsy summer line.
"MobXpert Smooth"
TVC soundtrack for one of the biggest furniture makers in Romania. This one was to promote their lounge seating areas, and the rest of what would typically appeal to the "I-wear-Armani-speedos" type of customer.
Short movies OST.
"Zapping"
End credits soundtrack for a short movie I made during University.
"Chillin"
Part of the soundtrack for a short movie I made during university.
"Darkness"
Part of the soundtrack for a short movie I made during university.
"The Train is Coming"
Part of the soundtrack for a short movie I made during university.
Part of the soundtrack for a short movie I made during university.
"Who Needs a Script Anyways"
Part of the soundtrack for a short movie I made during university. The "indirect sex scene"
Part of the soundtrack for a short movie I made during university. The "indirect sex scene"
"Down This Road"
Just for kicks.
Full Songs
"All It Takes" -Instrumental Mix
A song I wrote for a good friend of mine. Sort of a U2 meets Manic Street Preachers anthem.
"Crap! Look at the Time!" from the album "Shit! I'm late Again!"
I wrote this song a while back while strolling through the park; my inspiration came just by watching the scenery, people, and missing my friends back home, I was comforted to feel that although they are far away, I can still find their warmth in my heart. I also tend to get a bit philosophical, and get lost in a passing reverie. This means I'm usually late for my post-stroll plans.
"The Unsent Love Letter"
A song I started out writing a long time ago -back in 2001- :) It's still an idea though and plan to work on it with my band. Someday.
It's about a soldier behind enemy lines who writes a letter to his wife, knowing that he will never be able to send it to her.
Zero Oned, inspired by Daft Punk's TRON OST.
